How is Kambi positioned in Latin America today, and what are your ambitions in the region?

We’ve been active here for more than 10 years, starting in Mexico, so this isn’t new territory for us. We’re live in Colombia powering the market leader BetPlay, and earlier this year we went live on day one in Brazil’s newly regulated market with partners including betMGM, KTO, Rei do Pitaco and Stake.

Latin America is a key strategic market for Kambi moving forward. Regulation is expanding, player demand is rising and operators are looking for partners who can deliver sustainable growth. That’s where Kambi comes in as we are uniquely positioned to combine world-class trading, the benefits of powerful global network data and proven technology to give operators a real competitive edge. We are a global leader but we also know that success comes only by providing a local sportsbook, leveraging our compliance and trading expertise to deliver the most competitive offering on a country-by-country basis.

You joined Kambi in July as Head of Sales for LatAm. What attracted you to the company?

For me it was simple — I wanted to work with the best. Kambi is known as the home of premium sports betting solutions, and in this industry, trust is paramount. Operators across the globe — more than 50 of them — already trust and rely on Kambi’s Turnkey Sportsbook to deliver high performance, a premium service and sustainable growth. On top of that, Kambi also offers a range of standalone cutting-edge sports betting solutions, from Esports to Odds Feed+.

But what excites me most is that we’ve only scratched the surface of what’s possible in Latin America. Despite being a leader in markets such as Colombia and Brazil, there is still much potential, and the Kambi team is looking forward to engaging with both existing partners and new prospects at G2E to discuss how Kambi can help them succeed.

Kambi has a long history of utilising in-house trading. Why is this such a critical differentiator in Latin America?

Pricing and trading is the beating heart of any sportsbook. We neither scrape odds from competitors nor plug in third-party feeds, with everything done in-house by our team of experienced traders. That’s why we consistently deliver high-precision odds and stable, reliable margins for our partners.

This is especially important in Latin America, where both the regulatory landscape and player demand are evolving rapidly. Bettors are looking for more depth across more sports and markets and not just the big soccer competitions. If you’re relying on scraped or commoditised odds, you simply won’t meet those expectations with the quality and consistency required.

On top of this, Kambi benefits from the power of its global network. With more than €17 billion in bets processed annually across our 50+ partners, every single wager feeds into our trading intelligence. That creates a network effect where the whole is greater than the sum of its parts. Even if a partner didn’t take a specific bet, they benefit from the information it generates. That’s a huge advantage in delivering the best possible product, particularly with the growing popularity of bet builder and harder to price markets.

AI is a hot topic in sports betting. How is Kambi using it in trading?

For us, AI isn’t just a buzzword. It’s an integral part of how we’re building the sportsbook of the future.

Kambi is a market leader in AI-powered pricing and trading, which already accounts for more than a third of operator GGR across our network. If you want to provide a vast offering with a high level of combinability, it’s becoming impossible to do so through human-led trading. You need to leverage AI, which is something we’ve building for five years so we can offer that product bettors want and is proven to deliver stronger odds accuracy, better margins and a broader offering for our partners.

In Latin America specifically, we’ve launched AI-powered pricing for Brazil’s top soccer leagues, and we will continue to expand into additional sports and competitions in addition to live betting. What this means in practice is more reliable pricing, more diverse betting opportunities and ultimately a better product for bettors.

You mentioned bettor trends are shifting. How are player demands changing in the region?

Bettors are moving beyond the core markets. They want depth, variety and the ability to personalise their experience. That means greater demand for player props, bet builders, and coverage of more leagues around the world.

The sportsbook of the future will be more complex than ever, shaped by these demands. To succeed, operators need high-quality, accurate pricing across every corner of the sportsbook and not just the headline events. At Kambi, because our trading is in-house and increasingly powered by AI, we’re uniquely positioned to deliver that breadth and consistency.

Finally, what message will Kambi be bringing to G2E in Las Vegas?

Our message is simple: success in sports betting is built on trust, quality and operator differentiation. Kambi has proven again and again that we can deliver all three, and our results speak for themselves. For operators in Latin America, whether they’re established brands or new entrants, Kambi is the partner that can help them reach their full potential.

The team is looking forward to meeting with operators at G2E and showing them exactly why Kambi is the sportsbook provider they can trust to succeed in this exciting region.